Internet
Privacy Policy
Mad Industry's privacy and security measures are designed with security
in mind, so any personal information that you provide to Mad Industry
is used for the purpose of receiving Mad Industry communications, purchasing
Mad Industry products, market research and personalizing and enhancing
your web experience with Mad Industry, and for no other purpose. Mad Industry's
specific privacy policies are outlined below.
How We Collect the Information
There are many ways that Mad Industry obtains information from you:
(1) via signup on Mad Industry’s web site; (2) from an on-line
or telephone purchase; (3) from navigational information about where
visitors go on our web site; (4) when you enter an Mad Industry sweepstakes/giveaway;
(5) anytime you submit a business reply, product, or warranty card;
(6) upon contacting customer service to request Mad Industry communications;
(7) upon signing up at an event.
The Information We Collect
In order to provide users and subscribers with the most efficient and
enhanced service and to better understand your preferences, we may request
any of the following information from you: name, address, telephone
number, email address, gender, year of birth, sports of interest, shopping
preference, product interest. Of course we will need your credit card
information for any online purchases.
How We Use the Information
All personal information that we obtain about you will be recorded,
used and protected by us in accordance with current data protection
legislation and this privacy policy. We will primarily use your personal
information to provide products and services to you and, for example:
To administer a contest, promotion, survey, market research, focus
group or other site feature and to provide you with the relevant products
or services (for instance to deliver a prize you may have won in a contest).
To send you information/materials via e-mail or mail about products,
offers and news we think could interest you. This information may relate
to products, offers and news of Mad Industry. We only send you this
if you have opted-in to receive Mad Industry catalogs or e-mails messages.
To analyze visits to the web site and learn about the interests of our
visitors in aggregate and also on personal level to better understand
your interest and need, so we can improve our products and services
and deliver to you the type of content, features and promotions that
you are most interested in.
The information obtained from registration on-line is utilized to improve
your web experience with Mad Industry by enabling you to obtain a faster
checkout for purchases and/or opt-in to receive occasional e-mails,
which provide you with the latest and greatest information regarding
Mad Industry and its products.
The information we ask for when you order on-line is your name, address,
phone number, credit card number and email address, and is used only
to complete the order, to confirm the order and to confirm shipment
of the order. You may, upon placement of an order, opt to allow Mad
Industry to save the information for a speedier checkout process the
next time. This information is then stored only for the purposes of
faster checkout and is not used for any other purpose.
The navigational information allows us to see which areas of our Web
site are most visited and helps us improve the quality of your online
experience by recognizing and delivering more of the most desired features
and services. Additional non-personally identifiable information (for
example, browser version, IP address) may be collected which will provide
information regarding the general use of our web site
Mad Industry will never sell any information about you to anyone. “Cookies”
are used by Mad Industry only to allow you to use Mad Industry’s
web site in the most efficient manner.
Cookies
A cookie is a small removable data file that is stored by our web browser
on our computer. Cookies allow you to place an order on our web site
and allow us to enhance and personalize your online surfing and shopping
experience. For example, we use cookies to:
Remember the items in your shopping basket
Recognize you when you return to our web site
Analyze visitor behavior
You can choose to have your computer warn you each time a cookie is
being sent or you can choose to turn off all cookies. You do this through
your browser settings.
We also work with other companies who use tracking technologies to
serve ads on our behalf across the internet. These companies may collect
non-personally identifiable information about your visit to our web
site and your interaction with our communications, including advertising.
E-Mail
Mad Industry will only send e-mails to you if you ask for them and you
can easily unsubscribe at any time you want. Mad Industry has a company
policy not to flood people with e-mail correspondence, but simply gives
you periodic information so you can stay up to date on what Mad Industry
is offering. Mad Industry also uses your e-mail address to confirm your
order and to confirm shipment of your order and to respond to any inquiries
you make on-line. All e-mails you receive will provide you with information
as to how to get off the e-mail mailing list if you so desire.
Direct Mail
If you would like to update your mailing information or want your name
and address removed from Mad Industry’s direct mailing list you
can give us a call at 704-902-7870 8am-5pm EST M-F.
Children’s Privacy
If you are under 14, you should surf madindustry.com, areumad.com or
industrygirl.com only with involvement of a parent or guardian. Although
Mad Industry does not specifically direct its web site, catalogs or
e-mails to children, Mad Industry strives to provide children with as
much customer service as possible without violating their privacy rights.
For their protection, Mad Industry asks that anyone under 14 years of
age not attempt to register with Mad Industry or otherwise provide Mad
Industry with any personal information without the consent of a parent
or legal guardian.
Access to Your Personal Information
Mad Industry will provide you with access to the personal information
you provided to Mad Industry by allowing you to view, update or correct
your information. In order to protect your privacy, Mad Industry takes
steps to verify your identity before granting you access to the private
information or enabling you to make corrections. Mad Industry will accomplish
this through the use of passwords and personal data.
Security
We utilize a licensed system for credit card authorization and fraud
detection. We use industry standard SSL (Secure Sockets Layer) encryption
to protect the confidentiality of your personal information.
Opt Out / Unsubscribe
You may request to stop receiving communications from Mad Industry at
anytime. You can choose to cancel e-mails only, snail mail only or both
by calling our customer service department at 704-902-7870 8am-5pm EST
M-F.
You may still receive catalogs or emails from Mad Industry for several
weeks after your request is received.
Updates to Privacy Information
Please review the site periodically to see any updates to the information
provided here. This privacy policy was last updated on March 20, 2009.
©2008 - 2011 Mad Industry, LLC
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